Our Business Model

MINT Platform & Why This Matters

The core of MXN Commerce Group's business model is the MINT Platform. MINT stands for Megacities, Infrastructure, Nations, and Technology, and embodies the platform identity of MXN. It reflects our role in bridging the gap between a brand's origin in Megacities and its destination in global Nations, by providing the Infrastructure and Technology necessary for expansion. This demonstrates that MXN is not merely a service provider, but an orchestrator that opens pathways for brands to reach global markets through a platform-driven model. Through the MINT Platform, MXN Commerce Group fulfills its mission to "Make Brands Reach to Global Markets."

MINT Platform is not just a concept but the engine that drives MXN Commerce Group's business model. It is realized through the Flywheel structure of Connect, Publish, and Fulfillment, where each domain creates value independently while being orchestrated together to accelerate brand expansion worldwide.

CFP Funnel

MINT Platform & Flywheels

The MXN Commerce Group's MINT Platform is a unique business model that connects brands, vendors, channels, and customers within a single value chain to drive sustainable growth. It operates organically around three core domains: 'Connect,' 'Publish,' and 'Fulfillment,' with each area creating synergy through a complementary relationship.

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Connect Flywheel

We developed MINT Platform optimized for CBE. MINT Platform connects product and order information with the partners online store and Korean channels in real time through API. Along with the flow of product information, we deliver the order to final customers through the global logistics it has built for 20 years when the partners send the order to the fulfillment hubs located in each country.

Fulfillment Flywheel

The Fulfillment platform provides optimized logistics solutions based on the client's business stage.

  • Connect-Based Clients: In the PMF phase, they utilize a brand-origin-based CBE (E-Commerce, Air Parcel Delivery) model, focusing on small-volume direct shipping.
  • Publish-Based Clients: For the GTMF phase, they use a CBT (Wholesale, Bulk Shipping) model by moving logistics to the target country, supporting large-volume, hub-based expansion.

Global fulfillment services powered by GWL&TMS and a Center-Hub-Spoke strategy optimize inventory and logistics. Additionally, we design the most efficient routes for each country by combining various models like Import/Export, DITC/DETC, and Hybrid, ensuring stable operations and a high-quality customer experience simultaneously.

Publish Flywheel

The Publish Platform begins with Brand Scoring, which evaluates a brand's market potential and competitiveness. It expands brand awareness and customer touchpoints through BMP (Branding Merges Performance) and OMO (Online Merges Offline) strategies. Our Dot.N service, which handles international D2C website creation and operation, maximizes branding and customer experience. It serves as a key foundation for achieving GTMF (Go To Market Fit), going beyond simple marketing. This stage is linked with Fulfillment to accelerate market entry and expansion.

Why CFP Flywheel Matters for Partners & Investors

The MXN Commerce Group's Flywheel is more than just a commerce platform; it's an Orchestration model that comprehensively supports global brands in market entry and expansion.

Within the CFP Flywheel, another vision of the MXN Commerce Group is to discover and grow with promising brands and companies. In this process, we naturally secure brand IP and distribution rights for global expansion or co-nurture companies through equity participation.

While many companies have monetized each of the Connect, Publish, and Fulfillment domains individually, the MXN Commerce Group is unique in organically linking these three core domains into a single flywheel to create Value Multiplication. This exclusive structure provides sustainable growth value to our partners and investors.

Connect Business Domain on MINT Connect+Fulfillment Platform

We developed MINT Connect Platform and Fulfillment Platform optimized for CBE. MINT Platform connects product and order information with the partners online store and Korean channels in real time through API. Along with the flow of product information, we deliver the order to final customers through the global logistics it has built for 20 years when the partners send the order to the fulfillment hubs located in each country.

CxF Diagram

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